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Initially in 1990, the Brand of Ultra Furnishing Fabrics was jointly founded by Mr. Jai R Lalwani and Mr. lshwar Bharwani, the management proceeded from their joint holding company ALWilayah Carpetsand CurtainsL.L.C.
Both founders had a long history in the home textiles industry, so it should not be surprising that this transformed small furniture company was destined to become one of the largest furniture houses in the region.
The activities of individual local wholesalers in the epicenter of home textiles in Dubai, Naif Road
Expansion, thanks to cooperation with major wholesale buyers in Sharyah and the North Emirates, Ultra's client base included more than 200 active retailers.
Further expansion within neighboring countries: Oman, Bahrain, Qatar, Kuwait and Iran.
By the mid-1990s, Ultra's products and collections were represented in more than 15 countries through further distribution to India, Pakistan and East Africa
After the geographical expansion that has occurred since the company was founded, and spreading in most countries of the region, in 1997 Ultra Furnishing Fabrics decided to try itself in the market of furniture accessories, such as: curtain strings, rails, balabolki and much more. This unit was established as ULTRA FURNISHING ACCESSORIES, managed within the framework of a strategic partnership by the holding company Yasmitex Trading in Dubai, UAE.
Eight years after the birth of the company, Ultra Furnishing Fabrics established its first international division in Moscow, Russia, creating simultaneously a world-class organizational and technical base that was responsible for the sale of products to provide products to Russia and its neighboring CIS countries.
Ultra Furnishing Fabrics for the first time participates in the exhibition "Heimtextile >>, organized in MOSCOW. Since its establishment in Moscow, Ultra Furnishing Fabrics has become a regular participant in local trade fairs and exhibitions.
In 2000, the main function of the company was changed. The arrival of the new millennium was an important moment for Ultra. As a wholesale supplier and transshipment point for suppliers from India, China, Turkey, Korea, Spain for more than 10 years, this year there was a radical change and the company began to engage in product design and value for the consumer. This year, the first Ultra Collection collection was prepared and developed.
Due to changes in the dynamics in production this year, the industry standard "cutservice" appeared, according to which registered retailers were able to order the required number of products, in accordance with the prepared collection put up for sale.
After it became clear that the simple delivery of finished products and coordination of actions did not influence the imparting of value qualities, Ultra Furnishing Fabrics was engaged in the development of the design of products for imparting value to its products.
Since this year, all the collections had to be developed, published and conceptualized for promotion to individual markets and / or in order to follow the main trends in fashion.
The company Ultra Furnishing Fabrics operates from the central organizational and technical base of sales of products in the Textile City of Dubai, where there are three high-tech warehouses of the world level, covering an area of more than 25,000 square meters. foot. The base operates with 1,300 retail companies and exports products to more than 30 countries /
Now the brand Ultra Furnishing Fabrics is used as a stand-alone unit - ULTRA FURNISHING FABRICS FZT
In connection with the competition, which grew from year to year, Ultga expanded its activities and created a special design studio in the city of Valencia, Spain. Now all the collections of the company Ulta are developed, published and conceptualized by designers in Valencia.